Ep. 012: Building Conscious Communities Through Multifamily Investing

Julie Holly, the founder of Three Keys Investments and host of The Conscious Investor podcast, is reshaping the way investors approach multifamily real estate. With seven years of experience in the space, she has transitioned from passive investing to active involvement, leveraging her passion for building relationships and aligning values to create a unique investor experience.

Based in Northern Idaho, Julie invests in markets such as Atlanta, North Carolina, Minneapolis, and Des Moines, following her philosophy to “live where you want to live, but invest where it makes sense and cents.” Her goal is not only to generate financial returns but to nurture a community of like-minded investors and partners.

What sets Julie apart is her focus on culture, mindset, and community-building. While many in the real estate world are fixated solely on dollars and cents, Julie prioritizes creating a supportive, value-driven investor network. She believes that aligning with individuals who share her principles leads to stronger results, both financially and personally. For Julie, trust is a two-way street: her team trusts its limited partners (LPs) just as LPs trust her company to perform and deliver on its promises.

Julie’s investing philosophy is deeply rooted in intentionality. Her company specializes in “housing for humans,” with a focus on multifamily properties and assisted living facilities. She carefully evaluates potential markets, showing a strong preference for the Midwest due to its stability, predictability, and economic resilience. Cities like Minneapolis, which boast a high concentration of Fortune 500 companies, provide opportunities for reliable returns without the volatility often seen in larger metropolitan areas.

Partnerships are also a cornerstone of Julie’s approach. When evaluating deals, she not only considers the market but also deeply assesses the character, track record, and values of potential partners. She is intentional about aligning with teams that share her commitment to transparency and ethical practices, ensuring that every investment reflects positively on all parties involved. For Julie, investing isn’t just about financial growth—it’s about building relationships that stand the test of time.

Julie Holly’s approach to multifamily investing is a refreshing departure from the traditional emphasis on bottom-line profits. By fostering trust, aligning values, and creating a strong investor community, she is proving that conscious investing can deliver both meaningful relationships and financial success.