At our latest Momentum Multifamily networking meetup, we hosted a Broker Panel featuring Jared Rice, Chris Pearson, and Cameron Purse—three experts actively shaping today’s multifamily landscape.

When it comes to apartment investing, most people focus on the front end of the process: finding the right property, raising capital, and securing financing. But what often separates a successful investment from a mediocre one isn’t just the acquisition—it’s the execution. And at the center of that execution is the property manager.

A skilled property manager can make the difference between a thriving community that consistently delivers returns and a property that underperforms. Here’s why property management plays such a critical role in multifamily success.

Investing in apartment communities can be one of the most rewarding ways to build wealth, but for many first-time investors, the learning curve can be steep. While multifamily real estate offers scalability and stability that single-family rentals often can’t match, new investors often stumble into the same avoidable pitfalls.

Here are some of the top mistakes new apartment investors make—and how you can sidestep them to set yourself up for success.

For multifamily owners and operators, keeping units filled with reliable tenants is the heartbeat of a successful property. But in today’s competitive rental market, attracting residents is only half the battle—retaining them is just as critical. By combining smart marketing with effective property management, communities can minimize vacancies and build long-term stability.